Hi, I’m Kristina Rodulfo, a New York City-based journalist, creator, speaker, and consultant who explores beauty through the lens of culture and identity. For brands, that means using my 15+ years of industry experience to help identify trends, decode cultural insights, and create content that resonates with a diverse group of beauty consumers.
I grew up in Queens and am a proud Filipino-American daughter of immigrants. As someone who never saw herself represented in mainstream media, I've made it my mission to help shift beauty standards to be more inclusive of women of color, a passion that led me to study journalism at NYU and build a career at publications like ELLE, InStyle, and Women's Health.
How I Work With Brands
Having worked inside editorial, built my own social platforms as a creator, and consulted for brands across the industry, I bring a perspective of beauty that no one else in the industry has. Here’s what that looks like.
Keynote speaking & panels — Beauty conversations on industry trends, the evolution of beauty, what's percolating in the zeitgeist, and why representation matters.
Event hosting & moderation — Bringing expertise and warmth to conference panels, product launches, fireside chats, and brand livestreams.
Brand consulting — Trend-informed strategy and positioning for new and existing beauty and wellness brands, from product concepting to go-to-market.
Marketing & content strategy — Social and editorial strategy for beauty brands and founders who want to show up on the FYP or connect with a niche communities.
Thought leadership & trend briefings — Custom insights for brand, marketing, and leadership teams on where beauty is heading and why it matters.
Trusted By Leading Beauty & Wellness Brands
